Stila is an American cosmetics company founded in 1994 by celebrating makeup artist Jeanine Lobell. The name "Stila" comes from Italian which means "to pen". Stila is full of innovation no matter from its concept, ingredients, package to design. All products came from Jeanine Lobell's experience from shooting, television producing, covers of magazines or even from a fashion show. The ingredients all made from high-end materials that can be used for any occasions and not harmful to your skin. Stila's package also eco-friendly, which made from recycling paper, aluminum and glass. Targeting at the consumers in the age between 16 and 60, Stila manages to design daily cosmetics products to show women's characters and personalities.