Pure Collection was co-founded by Nick Falkingham and Adam Holdsworth in 2002 and has been presenting itself as a British store selling the highest quality cashmere at an affordable price. Based in Harrogate, North Yorkshire, Pure Collection has its warehouse in Knaresborough. It makes difference from other cashmere manufactures by applying painstaking attention to detail and more importantly acquiring raw materials directly from pedigree goats in Inner Mongolia, which does make the apparels from Pure Collection extremely soft and comfortable. Pure Collection calls this as life’s essential luxury. Apart from the materials, Pure Collection also devotes to contemporary designs. By doing so, the company becomes the experts in and a trusted source of cashmere apparel.