Michele was founded in 2000 to be a watch company. What contribute to its fast famous are the special design - interchangeable straps & bracelets and the humanized service of making your own watch. Thus Michele is known to deliver the watch that has individuality and attitude the wearer has. Michele sticks to setting diamonds by hand and adopting Swiss movements in a pursuit of sophistication. Getting inspirations from art and design, what the privately company produces are just more than watches; they are exquisite work of art. Combing timeless elegance and platinum material in the process, Michele finally manages to make it a luxury watch brand. So far, apart from its signature style DECO, Michele owns SEREIN, CSX, URBAN and JELLY BEANS with features raging from contemporary design to retro and audacious design to meet various needs. Michele is at 800-522-8463, fax at 972-744-8300 and email at social@michele.com.