Life is Good is a founded by Bert and John Jacobs in 1989. Originally, they just wanted to sell their designed T-shirts and knew nothing about business. For 5 years, they just sell T-shorts to student in the streets of Boston and the Eastern Coast. Then the time turned to 1994, they printed up 48 Jake tees for local street fairy in Cambridge, Massachusetts and they were all sold out in the noon. After the small success, Jake was introduced to local retailers and the brothers considered to convey their concept of simplicity, humor and humility on their shirts. Since then, the brand has grew and spread around the American. Now, it is one of the popular shirts, sleeve maker.