Laura Geller, like any other girls, loves beauty and that passion is so powerful that drives her become a proactive make-up artist to probe into the root of make up and to master refined techniques. With the rich working experience at Broadway for celebrities and socialites, Laura Geller founded the namesake make up brand on the belief that beauty should be easy and fun to get by every woman. To achieve that goal, Laura Geller not only presents as a teacher to turn professional application into easy and interesting way for every woman to apply everyday, but also researches and produces products to attain professional makeup without failure. One of the most well-known products is Baked cosmetics handmade in Italy. Besides, Laura Geller has recruited a dozen of pro artistries to show how to apply its make up products properly and make them work better, and to deliver instructions on new make up look.