GoLite founders Kim and Demetri Coupounas had an opportunity to get away from paper-pushing, fluorescent-lit bustle of city life in Augusta 1994. They had a fun backpacking trip in New England- alleluia. Now, GoLite has become a leading brand in outdoor industry by producing the outdoor gear. GoLite is now widely viewed as the single driving force which could offer the customers the lighter and more functional gear. Since GoLite’s founding, the founders had won plenty of professional awards including the 2007 Esprit Award for Enterpreneurship, the 2006 Outdoor Industry Pioneering Woman Award, etc. In this way, we can all ensure that GoLite had made a great achievement in the outdoor industry.