Diesel, the Italian clothing company founded in 1978 by Renzo Rosso, was firstly known for the jeans, especially denim of contemporary design and high quality. With the marketing from the US, creativity from Italy and systems from Germany, Diesel manages to get large sales and push its apparel to a broaden market across the five continents. With the expansion, Diesel also extends its business range. It designs, manufactures and sells apparels for men, women and kids. Apart from denim and jeans, Diesel started reaching dresses, jumpsuits, jackets, pants, shirts, skirts, beachwear, underwear, footwear and other accessories like bags, belts, watches, jewels, eyewear, fragrance and so on. What makes this apparel company so different is that Diesel also gains good reputation even in the fields like lighting, helmet and headphones. Based in Breganze, northern Italy, Diesel has been successfully turned into a global luxury brand for premium casual wear and also the pioneer in this field over several decades of development and exploration.