Björn Borg is an acclaimed Swedish apparel brand that is dedicated to offering high-quality, distinctive clothing & accessories for men, women and kids. The brand was inspired by the philosophy of sport, attempting to share the design full of sportsmanship to the customers around the world. Unlike traditional sport brand, Björn Borg also endows the fashionable elements to its latest designs. It believes that every man and woman could enjoy the comfortable, gorgeous clothing; despite they are doing exercise, having a rest, eating with friends or doing other stuff. The kernel business of Björn Borg is the underwear for customers aged from different periods. Today, Björn Borg also provides their labeled bags, fragrance, shoes, as well as other chic items for customers.