1Sale is a online retailer founded in 2007 by Ben Federman. It mainly offers jewelry, electronics, household and other items with low price. Differing from other online retailer, 1Sale runs with flash savings model that the offers end at 11:59 pm and next day they will be changed by new offers. Consumers can get up to 80%-90% off here from 5 categories: electronics, watch, home & family, jewelry, fashion. Though 1Sale is a young company, it still create a great profit. As of 2011, it earned 98 million dollars.